Life insurance company AVIVA have a unique free offer that makes life easier for new parents. Apply now and they will provide £10,000 free life cover from today until your baby's first birthday. The plan pays out £10,000 if you die on or before your child's first birthday. Terms and conditions and exclusions apply.

Benefits for you

• £10,000 of free life cover for each parent from today until your baby's first birthday. That could mean £20,000 to protect your family if both parents apply. 
• No payment is needed and they won't request your bank account or credit card details. 
• It will only take a few minutes to apply for their free offer.

Why are Aviva making such a unique offer to new parents?

Their offer is designed to help people start thinking about their life insurance needs, to safeguard the financial future of their family. With 52% of UK adults holding no life cover at all, there's a significant gap in the market - and people are being exposed to unnecessary financial risks.

It's also all too easy to underestimate regular expenses - especially where the cost of raising a child is concerned. For instance, the average family spends £3,000 on its first baby in just a year.*

Please note that you are only eligible for cover if:

• Your baby is up to 6 months old (if your baby has not been born, please apply after the birth).
• You are a UK resident (Channel Islands and Isle of Man are excluded) and you remain a UK resident for the duration of the plan.
• You are named on the Birth Certificate, the Full adoption Certificate, Special Guardianship Order, or Final Residence Order
• You are aged 18 to 66
• You have not received a positive diagnosis of HIV infection or have not, within the last 12 months, received medical treatment for cancer (including leukaemia and lymphoma).

*Source: www.babycentre.co.uk, as at 23rd June 2009